In today’s super competitive age, the word “Personal Branding” is quite familiar to everyone. Of course, there are reasons to be familiar. In every case at the present time to prove yourself different from everyone else. There is no comparison between personal branding. Personal branding also helps to be successful in freelancing. You Can Also See Personal Branding on Social Media
However, those who do freelancing business in our country, why they do not give much importance in this matter. Rather they are mostly busy looking for clients. But if you know the right way to do personal branding, then you don’t have to struggle so much to attract ideal clients.
In today’s article, I will share some tips on how to do personal branding for your freelancing business in the most effective way that will be helpful for all new and old freelancers.
What is personal branding?
Let’s try to understand what personal branding is all about. Because if you don’t understand the basic concept of it, then no matter how many tips you give on how to do personal branding, they will go over above your head. Simply put, personal branding is a process through which one’s unique identity is created.
In other words, personal branding is to promote oneself in front of everyone in such a way that it is possible to express oneself differently from everyone else.
Now everyone must be wondering “How do you express yourself differently again?
Many people may have the same skills, so how do I create my own unique identity?
Why do clients want to get services from some specific freelancers even though there are so many freelancing businesses at present?
This is because those freelancers have done personal branding in such a way that they have become an outstanding service providers in the eyes of the client. As a result, they have been able to gain the trust of clients and generate more and more sales.
When doing personal branding, a freelancer must highlight the skills he has in his sector. At the same time, the audience has to understand how passionate he is about his work. And he has explored in the end in his work sector. Thus when he presents himself in front of the audience, the audience builds trust on him. Many of these audiences later became business clients of that freelancer.
I am also sharing my personal experience for a better understanding of all of you. I am a designer by profession. I have my own design agency. When I started this agency, I put a lot of emphasis on developing my business strategy as well as my personal branding.
As a result, I have been able to gain the trust of many clients in a very short time and I am still running my agency successfully. So surely everyone understands that if you know the ways to do personal branding and apply them properly, then you can also improve the overall performance of your business.
How to properly personal branding for freelancers?
The general freelancing business has more competition than any other business. This business is profitable and there are advantages to working remotely. That’s why so many people are now joining the freelancing community on a regular basis. As a result, many are offering the same service.
So if you can’t do your own branding in front of clients. Then you can be sure that the client will never come to you. That’s why as a freelancer, it’s important to know the right way to do personal branding. So let’s find out the ways without delay.
1) Stay your own strong portfolio
The importance of portfolio in the freelancing business can be compared with the importance of salt in cooking. Such cooking is not good without salt. In the same way, no matter how skilled a freelancer is, if he does not have his own strong portfolio, he will not be able to promote himself in any way.
That’s why I think having a strong portfolio is the most important way to have a personal branding. Because the more skills a freelancer has, the more valuable they are to clients. In this case, the strong portfolio represents his skills in front of the clients. So no matter what sector you work in, make sure your portfolio is strong.
2) Make your own uniqueness show at work
If you want to do proper personal branding, try to show as much uniqueness as you can in your work. Always remember, if you show your uniqueness in the work, then the clients will recognize you through that uniqueness.
For example, if a designer goes beyond the conventional pattern in each of his designs and does something different, then that will be his personal branding. The next time clients see a design with a unique pattern, they will think of that designer. But this is actually the personal branding of the designer. So try to keep your personal touch on every task as much as possible.
3) Staying focused on your own freelancing sector and developing skills in that sector
When you learn a lot at once, nothing is learned properly. Therefore, as a way to do personal branding, I would suggest focusing on the sector that you are passionate about. And developing those sector-related skills. Freelancing is a field in which you have to constantly face various challenges. So if you are not passionate about your sector, you will never be able to face these challenges. Then it will be tough to promote yourself
So first decide which one to work in the freelancing sector. Then stay focused on that sector and develop your skills. You will get a lot of benefits when you do personal branding. Because then your experience will increase, expertise will increase. As a result, you will be able to provide better service to the clients. This will increase your reputation which will increase the sales in the business by acting as a personal branding.
4) Make your online presence attractive
Since the freelancing business is mostly remote. So if you want to do personal branding as a freelancer, you must look at your online presence. If a client visits a freelancer’s social media profile or website and sees his online activities, he is not satisfied. But even if there is knowledge in the stomach, there will be no food in the forehead.
That’s why to keep your profile picture, bio, skill, portfolio, work experience, etc. updated on social media profiles to make your online presence attractive for personal branding purposes.
If you are a designer, you can share helpful short posts on social media with your own designed graphic content. In this way, the client will be given an idea about his skill.
To make personal branding a little more effective, I would suggest operating a separate social media profile for both your business and personal life. This will not mix professionalism with personal life. Again, you will have the freedom to post whatever you want.
These were today’s discussions about how to do personal branding. One thing to keep in mind, personal branding never happens in a day or two. So it is better to work for personal branding step by step. There will be more chances to be successful.